Here’s a thing: Diet books for dogs.
Because why limit the dieting industry to humans, when there’s a whole market out there for overweight, guilt-ridden, food focused dogs?
Now they can unlock their ancestral diet too. Or go vegetarian (I’m no dog nutritionist here, but seriously?). And someone very passionate about canine diets, felt the need to write a ‘complete guide’ to not eating poop. Yes they did.
It’s further evidence that the diet industry is showing no signs of easing up. And do you know what? My sensible, measured dietitian-ness can’t fight it any longer. I’ve decided it’s time I ditched the goody-two-shoes routine and jumped aboard that juggernaut.
Because nobody wants to read about how small, sustainable changes to your eating habits can help you lose weight and improve your long term health. Not even dogs. What we’re searching for is the dietary holy grail: a revolutionary new eating program that melts away kilos, cures chronic diseases and doubles as religion.
The key to fad diet success is pretty simple – as you can see from my nifty graphic below.
Sounds pretty awesome – right? A lot more happening than ‘eat less crap and exercise more’.
But fad diets don’t just look and sound good. The truth is that they’re benefiting us in more ways than we can imagine. And the new, edgy, laser-tooth-whitened me is here to let you in on what the DAA and the Government have been trying to cover up for YEARS:
1. Fad diets help people lose weight and feel happy
Every year, millions of people shed millions of kilos of lard on fad diets. And while they’re doing so they feel FANTASTIC. It’s hard to miss how fantastic they feel, because they tell anyone and EVERYONE who will listen, and the best ones even get to go on TV. The giddy joy of fitting back into your old skinny jeans and living on ketones are a pretty heady combination.
But don’t feel bad if your friend is looking suddenly more buffed than you since they kicked their toxic sugar habit. The flip-side to stringent diets is that they just aren’t sustainable for 98.7% of those who try them**. You’ll be able to get your own back a few months later, when they’re back in their fat pants and no longer sporting that zealous, invincible look. When you pop over for coffee, just stare a little too long at the packet of biscuits on the bench, and then ask ‘hey how’s your sugar-free diet going?’.
**figure based on random sample of my dieting friends over past 25 years
2. Fad Diets Are Good For The Economy
Because they sell books. Billions of them! And you can’t stand an ebook proudly on your coffee table as a conversation starter. Fad diets are what keeps the publishing and printing businesses afloat, and keeps people in jobs. And it doesn’t end there.
With all of these sensational, ground-breaking new diets, comes the demand for sensational, groundbreaking new products – Himalayan Sea Buckthorn Seed Oil, home fermenting kits, and fart-proof underwear (I know you think I’m joking but check this shit out). And let’s not forget the celebrities, shonky doctors and wellness coaches whose pictures grace the covers. Their maca powder habits and alkalised water deliveries keep the health food industry in business, which in turn sells more kooky books, which in turn drives sales of carb-free pasta and dairy-free-soy-free-real-cheddar-taste-without-the-cheese kale chips. And who can argue with that logic?
3. Fad diets put food on the table for desperate TV programming executives
Just imagine where those poor souls would be, without the constant turnover of new fad diets to feed the 24 hour news cycle? Very short on low-brow current affairs and breakfast ‘news’ segments, is where. And in the absence of such tasty programming morsels, we’d probably be subjected to more awful news about war, disease and famine. Which would make us so miserable we’d just gorge ourselves on more biscuits and cake, and get even fatter and more disgusting.
4. Fad diets make for excellent dinner party and water cooler conversations
Which helps us connect with like-minded
suckers individuals who’re interested in any new fad innovations in nutritional science. Next time you’re stuck for conversation, just try this:
Simply combine the phrase ‘I read recently’ or ‘my trainer says’ or ‘many people now believe’ with any old rubbish, and you’ve got yourself a whole lot of credibility and a sure-fire conversation starter. For example:
‘I can’t believe you still eat carrots. I read recently they’re worse than soft drink’
‘Gee I’m glad they do a paleo all day breakfast here – my trainer says I shouldn’t eat gluten after 4pm on weekdays’
‘I wouldn’t touch dairy with a barge-pole these days. Many people now believe it causes early puberty, autism spectrum disorder and flabby upper arms’
5. Fad Diets give stupid people a chance to be famous and make money
My final point on this matter may sound a little harsh, I know. But doesn’t everyone deserve a chance to have their day in the sun? Why should stupid people miss out?
And here, I give you Freelee the banana girl – a raw, vegan diet coach who has invented the Mono diet. She’s shed 20kg by eating ANYTHING SHE WANTS (as long as it’s low fat, raw and vegan that is), in ANY AMOUNT. The catch is that she only eats one type of food at each meal. NB. If you are contemplating watching this clip, proceed with caution, and please note these are 4 minutes of your life you will never get get back.
Written for the many people out there who prefer to get their dietary, fertility and medical advice from a celebrity instead of a doctor – it’s apparently topped the New York Times Best Seller list. Now that’s what I call #booksales.
But before you race out and get your own copy, do me a favour and check out this review, which is quite frankly, more useful and entertaining than both her books put together.